After ten years in business, and with an expansion on the horizon, Faster Fitness needed a logo update that felt modern, was dynamic and easy to scale and apply.

Looking to not drift too far from the established branding, a more user friendly, and energetic design was called for. Moving from the original yellow of the wordmark to a more dynamic orange helped with building energy and excitement.

Contrast between the parts of the wordmark was increased to help with legibility and readability at smaller sizes.