Client

FASTER FITNESS

Project

LOGO REDESIGN

AND MARKETING DESIGN

Problem To Solve

After ten years in business, and with an expansion on the horizon, Faster Fitness needed a logo update that felt modern, was dynamic and easy to scale and apply.

Solution

Looking to not drift too far from the established branding, a more user friendly, and energetic design was called for. Moving from the original yellow of the wordmark to a more dynamic orange helped with building energy and excitement.

Contrast between the parts of the wordmark was increased to help with legibility and readability at smaller sizes.

Software

InDesign, Illustrator, Excel

Original Wordmark

Final Wordmark Desgin

Wordmark Applied to Promotional Materials

Updated Price List Designs

Incorporating New Wordmark

First Pass Drafts